I build systems
that Retention
Full-stack growth specialist helping DTC brands turn acquisition into retention and build revenue engines that compound - not just spike.
Results that speak
Four disciplines, one system
I don't run campaigns in isolation. Every lever connects to build a compounding revenue engine.
Selected work
Real brands, real numbers. Every metric is screenshot-verified.
High-ticket furniture ($2K–$3K AOV) with long consideration cycles. Online revenue stalled at $100K/month. Email open rates at ~20%. Only 4 basic Klaviyo flows. Paid ads alone couldn't close these purchases. The brand needed trust-building systems across the entire funnel.
End-to-end ownership as Head of Growth: Meta Ads catalog strategy (7.4K items, 50+ catalog sets, 60% budget to catalog ads), full Google Ads program ($544K → $2.54M), complete Klaviyo rebuild, CRO improvements, new website launch, and 42-member team management across marketing, design, and merchandising.
- Online revenue: $100K → $200K/month (2x)
- AOV: $2,151 → $3,039 (+61% in 4 years)
- Email: $50K/m → $180K+/m attributed
- Open rates: 20% → 73.6% average (84% peak)
- Meta: $92K spend → $562K revenue, 6.1x ROAS
- Google: $544K spend → $2.54M, 4.66x ROAS
- Email went from 4% → 31% of total revenue in 90 days
- 3 consecutive Black Fridays: $286K, $222K, $215K
Shopify — $15M+ total, $1M–$1.5M monthly run-rate
Meta Ads — $92K spend → $562K revenue, 6.1x ROAS
Google Ads 2025 — $544K → $2.54M, 4.66x ROAS
Klaviyo — $179K attributed, 73.6% open rate
Campaign benchmarks — 73.6% open (Excellent)
Individual campaigns — $28K–$36K per send
Revenue stuck at ₹12L/month with a blended ROAS of just 2x on almost the same ad spend. No lifecycle email infrastructure. Amazon was doing ₹50K-1L/month with 45%+ ACOS. Needed to 3x revenue without significantly increasing spend.
Full-stack ownership as Head of Growth: restructured Meta campaigns for efficiency (same spends, 2x more output), built complete Omnisend automation stack, took over Amazon Ads in January and rebuilt campaign structure from scratch, implemented unit economics tracking with monthly P&L waterfalls.
- Shopify revenue: ₹12L → ₹36L/month in 5 months (3x growth)
- Total Shopify sales: ₹1.73Cr (195% growth, Nov 2025 to May 2026)
- Blended ROAS improved from 2x → 4.4x with almost same ad spend
- Amazon: ₹50K-1L → ₹4.2L/month, ACOS from 45%+ down to 10%
- Email revenue: ₹2.7M from Omnisend automation
- EBITDA turnaround: negative → profitable in 5 months
₹1.61Cr total — steady climb from ₹12L to ₹35L/month
ROAS 3.4→4.4x, AOV ₹1,242→₹1,533 while scaling
Unit economics — LTV:CAC 5.09–6.16x, EBITDA turnaround
Omnisend — ₹2.7M email revenue (+95.5%)
Inherited Klaviyo account with 39 flows. 5 draft flows secretly sending to live users. Open rates at 16%, deliverability at risk, zero segmentation, disengaged list. Email contributing almost nothing to revenue.
Full 7-section Klaviyo audit. Emergency list hygiene + domain warm-up. Found and stopped 5 broken draft flows. Rebuilt segmentation into Engaged/Unengaged/VIP tiers. Complete flow strategy from scratch with abandoned cart, winback, and post-purchase sequences.
- Email revenue: ₹59.9L attributed in 2024 (>999% growth)
- Post-takeover (Sep–Jan): ₹29.9L in 4 months (+960%)
- Email now drives 34.96% of total store revenue
- Open rates: 16% → 46% (Excellent rating)
- Placed order rate: 0.55% (Excellent)
- Abandoned Cart flow: ₹249 revenue per recipient
- 6 of 8 campaign benchmarks rated "Excellent"
Clear inflection — "I took over in mid Sept" → +960%
999% growth)" loading="lazy">₹59.9L total email revenue (>999% growth)
46.81% open, 0.55% order rate — all Excellent
6 of 8 benchmarks rated Excellent
Abandoned Cart ₹249/recipient, Winback ₹1.5L
Email = 34.96% of total business revenue
Bakery brand on WooCommerce with email open rates at 8–11%. Email revenue near zero. No campaigns running, basic/non-existent flows. Needed to build a retention engine for a high-frequency food product.
Built entire email infrastructure: lifecycle flows via Omnisend, campaign calendar, deliverability optimization, and list segmentation. Managed both campaign strategy and automation flows, driving 13.8% of total store revenue through email.
- Email revenue: ₹7.9M attributed (+100% YoY)
- December 2025: ₹1.68Cr store revenue (+257%)
- Total store: ₹57.6M with 13.8% from email
- 163.7K subscribers (+64.2K growth)
- Returning customer rate: 35% → 43.5%
- Sep 2025: ₹60.5L single month (+123%)
- Campaigns ₹3.8M + Automation ₹4.1M balanced split
Dec 2025 — ₹1.68Cr (+257%), ₹8-10L/day peak
Sep 2025 — ₹60.5L (+123%), 43.5% returning
₹7.9M email revenue (+100%), campaign vs automation
₹57.6M total store, Omnisend = 13.8%
163.7K subscribers (+64.2K in growth period)
Klaviyo — ₹5.23M attributed (+60%)
Shopify YTD — ₹5.34Cr, 37.7K orders
Sneaker brand with strong product-market fit but zero email/SMS infrastructure. No subscriber list, no automation, no lifecycle marketing. 100% reliant on paid acquisition for every sale.
Built entire Omnisend ecosystem from scratch: email capture + SMS opt-in, full automation suite (abandoned cart, welcome, post-purchase, winback), campaign calendar, and audience segmentation. Automation-first strategy driving 75% of email revenue through flows.
- ₹24.8M email-attributed revenue (+100% YoY)
- ₹115.6M total store revenue, 19.5K orders
- 256.9K email subscribers grown in 8 months (+249.5K)
- 166.6K SMS subscribers built from zero
- Automation: ₹18.5M (75%) vs Campaigns ₹6.2M (25%)
- Dec 2025: ₹6.4M email rev (+28.8%), ₹27.5M store
- 47–64% campaign open rates, ₹103–109K per send
₹24.8M from Omnisend (+100%), ₹115.6M total store
Dec 2025 — ₹6.4M email, ₹27.5M store (+28.8%)
256.9K email + 166.6K SMS — built in 8 months
47–64% open rates, ₹103–109K per send
NYC boutique law firm specializing in startup capital formation needed a consistent lead pipeline. Legal services lead gen is notoriously expensive with high CPLs. Required multi-channel presence across Meta, TikTok, and GHL to reach founders and entrepreneurs.
Built full-funnel lead gen system: Meta Ads with open targeting + interest-based ad sets, TikTok campaigns, GoHighLevel CRM pipeline management, and Twitter Ads. Optimized creative and targeting to achieve sub-$20 CPLs in the competitive legal vertical.
- 1,760 Meta leads from $33.2K spend ($18.85 CPL)
- Best ad set: Open Targeting: 1,001 leads at $17.60
- Consistent $17–$24 CPL across all ad sets
- CTR range: 1.65–2.88% (strong for legal)
- CPC: $1.60–$2.53 across targeting strategies
- Multi-channel: Meta + TikTok + GHL + Twitter Ads
- Powers $M+ annual business for the firm
Meta Ads — 1,760 leads, $18.85 CPL (Jan–May 2025)
Consistent $17–24 CPL across campaigns
A system, not
a campaign
Most agencies run ads in isolation. I build interconnected growth systems where acquisition, retention, and conversion feed each other - so every rupee spent compounds into the next.
"Acquisition brings traffic. Retention builds the brand. The brands that win long-term are the ones that treat every new customer as the start of a relationship - not a transaction."
- Omkar Sangle
The person behind
the numbers
Pune, India
Independent + Ashwin Gogawale (Ex-Merkle Sokrati)Most marketers run ads. I build the engine behind the ads - the retention layer, the lifecycle flows, the conversion loops that turn a one-time buyer into a repeat customer. That's what separates brands that scale from brands that stall.
I've spent 6+ years in the DTC trenches across paid acquisition, email/SMS lifecycle, CRO, and marketplace expansion. Every system I build connects these levers, so growth compounds instead of requiring constant reinvestment.
At Jennifer Furniture, I proposed a 90-day performance deal. By day 90, email went from 4% to 31% of total revenue. That founder offered me the Head of Growth position. I ended up leading a 42-member team and scaling the brand to $15M+/year consistently.
I take on a small number of clients at a time - no templates, no cookie-cutter playbooks. Every brand gets a custom diagnostic, a real roadmap, and hands-on execution from someone who's done it at scale.
The journey so far
6+ years building growth systems across India and the US, from founding an agency to scaling $24M+ in revenue.
+ independent freelance clients: Vara Life (Email Marketing) and The Basics Woman (Head of Growth).
In my arsenal
The platforms, frameworks, and systems I use to build growth engines.
Trusted by founders
The email program Omkar built from scratch became our #1 owned channel in under a year. 256K subscribers and ₹2.48Cr in email revenue - all from zero. The 60% open rates speak for themselves.
Our open rates were at 16% and deliverability was broken. Within 2 months he had us at 60% and generating ₹19.7L from Klaviyo. He also found 5 draft flows that were secretly sending to live users. Remarkable turnaround.
Omkar doesn't just run ads, he built us a system. The $15M+ revenue engine he architected has held steady for three years. Email went from 4% to 31% of total revenue in 90 days. That consistency is everything.
Revenue went from ₹12L to ₹36L/month in 5 months with nearly the same ad spend. ROAS jumped from 2x to 4.4x. He also turned our Amazon from ₹50K at 45% ACOS to ₹4.2L at 10% ACOS. The financial modeling and P&L waterfalls changed how we think about the business entirely.
Ready to build
something real?
I work with a small number of clients at a time to give each engagement genuine focus. If you're serious about growth, let's talk. Drop me a message on LinkedIn and I'll get back to you within 24 hours.
DM me on LinkedIn